BIKE BRANDS GUILDFORD
What do we sell?
We sell the most popular bicycle brands in Guildford. If you can’t see what you are looking for, then please ask. We can order in and provide excellent after sales and warranty services too.
Are you a specialist shop?
We are the ONLY shop in Guildford allowed to stock Specialized bikes, and we are one of only three bike shops in the UK selling Forbidden bike frames. Pop in to check our range of bikes in Guildford. We also offer a decent range of bike parts, accessories and clothing from the major brands for road biking, mountain biking, commuting and leisure cycling.
Click on a brand, or get in touch to check stock and ask for advice.
Orange – Halifax, Yorkshire, UK – since 1988
Orange produces a wide range of mountain bikes, ranging from the full-suspension downhill 224 to the steel hardtail P7. Orange’s original hardtail was the Clockwork, named after the film. Orange-sponsored riders have held the downhill world cup championship in 2001 (Greg Minnaar), 2002 and 2004 (Steve Peat), as well as the women’s under 21 downhill world championship (Tracey Hannah in 2006). Entry and mid-level Orange bikes are built in Taiwan, while more expensive models are hand built in their Halifax factory. The Patriot is one of Orange’s best selling models and was the best selling performance mountain bike in Britain for several years.
If you love Orange bikes, then pop into our bike shop in Burpham, or get in touch.
Forbidden – Vancouver Island, Canada – since 2018
The Forbidden Bike Company enters the MTB scene with a high single pivot trail bike which is just AWESOME.
Forbidden is the brainchild of frame designer Owen Pemberton, who spent more than seven years working for Norco before departing last spring. Pemberton teamed up with Alastair Beckett (former product manager for Nukeproof) along with Simon Miller and Trevor Ferrao, creating a small but well-rounded team to launch the company in 2018.
Ace Bicycles in Burpham is one of only three retailers in the UK allowed to stock Forbidden frames. If you’d like to know more then get in touch.
Colnago – Cambiago, Italy – since 1954
Colnago were innovators in frame technology and built high end performance steel framed bikes for major events around he world. They were the first to introduce a successful and very sought after carbon framed bike in 1994 (the C40). They now make high end road, triathlon, cyclocross, classic and e-bikes.
With such a long history of development and refinement in frame technology, Colnago are considered one of the market leaders. Check out the bikes and accessories at Ace and get in touch.
Cube – Waldershof, Germany – since 1993
Cube has expanded across the World to be one of the big players. The current product range consists electric and non-electric full suspension, hard tail mountain bikes, road bikes, cross bikes, triathlon bikes, general e-bikes as well as trekking bikes. Ergonomically fitted women´s bikes, bikes for kids, wear and accessories complete the product line-up. It’s all impressive stuff!
German engineering is legendary. The build quality and durability of Cube bikes is excellent. Get in touch to check our Cube bikes.
DMR BIKES – British Countryside, UK – since 1995 (what they say)
“Out of our base in the British countryside, DMR Bikes has been designing and creating some of the best Mountain Bikes, dirt jump bikes, pedals, frames and components for over 20 years. From the iconic V12 pedal to the legendary Trailstar frame, our team of riders and designers continue to work with some of the sports biggest names to create products that will endure the riding we all know, do, and love.”
Degrees in product design and years working in Taiwan mean the core people at DMR are very qualified to produce excellent bike products… and they do! For anything DMR Get in touch.
Fox (Fox Racing) – California, USA & Calgary, Canada – since 1974
Initially focussed on motocross, but now with a firm foothold in the mountain bike and motocross helmet and apparel markets, Fox has been around for a long time. The Fox brand is one of the most recognized and best-selling brand of motocross and mountain bike apparel in the world today. Fox built its business by developing clothing for high intensity, physically demanding sports. They look great too!
(what they say) “Trusted and tested by some of the world’s best MTB athletes, Fox continue to lead the market of MTB clothing and gear with cutting edge innovation and superior protection. With our mountain bike clothing and accessories, we are proud to offer a wide gamut of choices that will make your riding safer and performing better from top of the mountain to the bottom.” Buy Fox at Ace.
EXT Shox – California, USA & Calgary, Canada – since 1986 (what they say)
“ExtremeRacingShox mountain bike products are the best performant on the market. One of the most appreciated racing shocks chosen by the best athletes and team. EXT R&D department develop this shock for one reason: create the best mtb shock in the world, implement the most sophisticated technologies, developing new one by enclosing in a single product the essence of our experience.”
Born of it’s motorsport heritage, the EXT embarked on its Mountain Bike program in 2014 and hasn’t looked back. These Shox really are rather awesome! Buy EXT at Ace.
Smith – Idaho, USA – since 1965 (what they say)
“Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls.”
We love Smith Helmets here at Ace. They are just one of the most advanced/best helmets you can buy. Pop in to Ace to get your Smith bike helmet.
100% – San Diego, USA – since 1980 (what they say)
“The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. The roots of the 100% brand date back to the early 1980’s when the popular logo graced the factory racing equipment of the biggest names in motocross.”
Like many brands covering adrenaline sports, they diversify. Lucky for us in biking we now have an exceptional range of 100% bike helmets and associated items. Visit Ace bicycles in Burpham to try on 100% helmet.